New Year, New Hope: Double Impact This January

With the arrival of a new year, many find themselves embracing renewed hope and the motivation for positive change. January represents an opportunity for fresh starts and purposeful resolutions. Goodwill Industries of the Chesapeake continues its commitment to transformation and community support—visible daily in the lives of individuals who benefit from job training and employment services.

A resolution is more than a personal goal; it intersects with a broader collective effort. Throughout January, Goodwill Industries of the Chesapeake is launching a new, month-long initiative. Each week features select categories that earn shoppers double points at all retail stores, excluding the Kenwood Outlet Store. Come shop, and build a stronger year while making a meaningful community impact.

Note: This promotion is available at all Goodwill Industries of the Chesapeake Retail Locations except Kenwood Outlet Store. 

A Cycle of Good: The Meaning Behind Each Purchase

A shopping cart at Goodwill may contain practical finds or hidden treasures. However, each purchase plays a crucial role in supporting job training and placement programs for local individuals overcoming employment barriers. Those who shop with intention directly contribute to these stories of growth, resilience, and hope.

For many, a gently used bicycle or stack of cookbooks is more than a bargain—it is a lifeline for those gaining new opportunities through programs funded by these purchases. Every transaction helps extend Goodwill’s mission and transform lives across the Chesapeake region.

Week 1 (Jan 1-9): Resolve To Read More!

The year’s first focus is on the power of reading. From January 1 through January 9, double points are awarded on a variety of book categories:

• Children’s Books
• Coffee Table Books
• Hardback Books
• Paperback Books
• Specialty Books

Week 2 (Jan 10-17): Resolve To Get Outside & Active!

Physical wellbeing is highlighted from January 10 through January 17, with double points on select recreational and fitness items:

• Balls
• Baseball Bats
• Baseball Mitts
• Golf Clubs
• Hockey Sticks
• LAX Sticks
• Rackets
• Bicycles
• Sporting Goods Item
• Exercise Equipment

Week 3 (Jan 18-23): Resolve To Cook More!

From January 18 through January 23, kitchen essentials earn double points to encourage culinary exploration and nutritious home-cooked meals:

• Bakeware
• Bowls
• Coffee Pots
• Cookware
• Cups
• Dish Sets
• Flatware
• Salt and Pepper Shakers
• Glassware
• Measuring Cups
• Mugs
• Pot/Pans
• Serving Utensils
• Skillets
• Stemware

Week 4 (Jan 24-31): Resolve To Try New Hobbies!

January concludes with a celebration of creativity and learning new skills. From January 24 through January 31, double points apply to select hobby and crafting categories:

• Cameras
• Games
• Scrapbooks /Binders
• Sewing Machines
• Puzzles
• Yard Games
• Arts & Craft Supplies
• Sporting Goods Items

Embrace the Resolution to do GOOD in 2026

Every shopping decision at Goodwill Industries of the Chesapeake can serves as both a practical purchase and a chance to give back. Taking advantage of double points means maximizing savings while contributing to a more promising future for others. Supporters, donors, and shoppers are integral to the continued success of Goodwill’s mission. Find your closest Goodwill store and get shopping while the deals last!